Villeurbanne (France), 21 February 2017 – Business Geografic, a French innovative GIS software provider with worldwide reach, receives a European (Eurostars Eureka) grant to lead a new major Geo-Business Intelligence innovation program in consortium with their partner HippoLine, a BI specialist in the Netherlands.

Business Geografic is a French software provider specializing in GIS - Geographic Information Systems - and Location Analytics, with a world leader status in Geo-Business Intelligence. GeoQlik for QlikView and Qlik Sense and GeoBI for SAP BusinessObjects are among their most famous Geo-Analytics software products.

Innovation is in Business Geografic’s DNA. The software provider attracts talented developers whose ability to convert ideas of innovation into cutting-edge mapping software contributes to Business Geografic’s recognition and success on the world stage. Business Geografic also attracts businesses from five continents, with a 150+ reseller partner network; HippoLine, a BI specialist in the Netherlands, is one of them. 

Business Geografic, in consortium with their partner HippoLine, is granted financial support from the European Union through the Eurostars program framework (see below for more information about the Eurostars program) to implement their GEO Key innovative project and develop the next-generation Geo-Business Intelligence software product

GEO Key, currently under development by Business Geografic with HippoLine’s market experience in BI, aims at providing a universal and self-sufficient Geo-Business Intelligence tool including Business Geografic’s 25+ years of Geo-Analytics expertise and know-how in software development. GEO Key will capitalize on GEO, Business Geografic’s world-recognized innovative GIS software platform, to integrate the spatial dimension within decision-making processes and deliver powerful mapping capabilities for geo-reporting, spatial analytics and predictive analytics, with product specialization on key vertical markets. GEO Key will be fully interoperable with Business Geografic’s GEO Generator and GEO business solutions.

Business Geografic and HippoLine intend to fill the gap on the BI mid-market and to answer the lack of powerful yet affordable Location Intelligence software for small and medium-sized businesses. With GEO Key, SMEs and larger companies will soon benefit from a turnkey BI software tool offering native integration of the spatial dimension within decision-making processes

GEO Key will provide immersive user interfaces with BI interactive maps dynamically linked to the data, enabling intuitive configuration of map-centric dashboards including a wide range of innovative mapping features and analyses based on users’ small to very big volumes of data, for real-time business monitoring, decision making and predictive analytics.

GEO Key will follow Business Geografic’s product philosophy: interoperability with all kinds of GIS standards and business data formats, power, scalability, simplicity and responsive HTML5 (multi-device) portability for end-users, both in SaaS and On-Premises modes.


What is Eurostars?

“Eurostars supports international innovative projects led by research and development-performing small and medium-sized businesses (R&D-performing SMEs). With its bottom-up approach, Eurostars supports the development of rapidly marketable innovative products, processes and services that help improve the daily lives of people around the world. (…) Eurostars is a joint programme between EUREKA and the European Commission, co-funded from the national budgets of 36 Eurostars participating states and partner countries and by the European Union (…).” (

Amaël GRIVEL, Managing Director of Business Geografic

“Our two-fold expertise in both GIS and Business Intelligence, combined with our ability to breathe sustainable innovation into the Geomatics and BI software industries, leads us to launch a new innovative program that will benefit to the world mid-market of Business Intelligence. HippoLine is one of our most talented and experienced business partners in Europe, with high-level skills to detect and convert the market needs into remarkable success stories based on our mapping technologies and solutions. We rely on HippoLine’s strong specialization in BI to help us create the next-generation Geo-Business Intelligence software product and bring yet another significant innovative shift on the world market of BI.”

Mirjam van Kooten, Managing Director of HippoLine

“We are very proud to be Business Geografic’s partner choice for this new innovation program. We’ve been partnering with Business Geografic for almost 10 years now, reselling their Geo-Business Intelligence solutions to all kinds of small and large companies and local authorities in the Netherlands. Today, their mapping technologies and solutions are an essential part of our business model and success. We bring our know-how and market experience to analyse, influence, test and validate the relevance of GEO Key in light of today and tomorrow’s market needs, with a 360° advisory and analytical approach towards Business Geografic’ Development and Product management teams.”